While women are the main demographic for skin care, beauty and plastic surgery, don’t count men short. Statistics from the American Society for Aesthetic Plastic Surgery show that men account for nearly 10% of plastic surgery procedures, a 121% increase from 15 years ago. Three out of the top five procedures deal with facial aesthetic surgery (rhinoplasty, eyelid surgery and facelift), while the rest focus on taking away excess fat (liposuction and male breast reduction).
A recent survey by NPD Group, shows that men account for 47% of the health and beauty products bought in 2011 and that number was up 6% in the first half of 2012. For men who want good skin, but might not know what to buy, BeautyStat.com discovered that they tend to “borrow” it from their wives and girlfriends – straight out of the medicine cabinet.
